FRACTIONAL CHIEF MARKETING OFFICER.
EXPERT ADVISOR.

 

Our Fractional Chief Marketing Officer (CMO) offering allows your company and team to scale when you need it while being cost-efficient when you don’t. Butterfly Voyage elevates your company brand, primary strategies, marketing approaches, digital, social media, and collateral assets.

Our approach ensures that we are a highly active and dedicated key extension of your executive team.

We understand the real estate ecosystem, how asset types work together to enhance perception and the real estate development project lifecycle from inception to completion. Butterfly Voyage will lead, drive, and implement marketing & branding initiatives for your company, as well as your new developments. Examples of what we do include:

  • The strategic plan of action. Create, manage, and execute the plan for your development or team’s branding and marketing goals.

  • Own the strategy definition, quarterly plans, brand toolkit, and style guide to accelerating collateral and website development.

  • Shorten the timeframe from the strategic plan to execution, by recommending trusted marketing and branding collaborators.

  • Be the primary point of contact for all marketing and branding collaborators.

  • Drive authentic and diverse brand asset development using thoughtful visual and marketing language.

  • Bring cohesion and consistency to your brand across all asset types.

Our Expert Advisor offering allows you to work with us on-demand, and on a project basis.

 
 
 

”Meghna and I worked together at Stribling Marketing Associates (now Compass Development Marketing Group). We worked for some of New York City's top developers in the marketing and sales of luxury condominiums. Meghna was responsible for developing marketing strategies, budgets, sales strategies as well as working with the creative agencies on all branding and collateral. Meghna's ability to multitask while making each client feel important was an invaluable asset.

In 2020, Meghna founded Butterfly Voyage. Her journal posts have become a must-read in the industry. Colleagues are still talking about her timely and thought-provoking post about addressing diversity. In this challenging time that we are in, I think Meghna and her team would add tremendous value and credibility to any residential or commercial real estate venture.”

Steve Rutter | Head Of New Development, New York | Compass